Instagram’s primary advantage over other social media platforms is its visual nature. If you have a business that benefits from the design of your product or if you have a service that has a visibly noticeable end result, Instagram is the best platform to showcase that content.

Video, imagery, and illustration are all great content fits for this social media platform, but your marketing strategy will ultimately determine what type of content to publish and how often to post it. Establishing a strategy before diving right into a new social media platform, no matter how well it works for everyone else’s business, will keep you focused on your goals and — most importantly — your audience.

Instagram has free insights into user analytics for business profiles that allow you to track impressions and engagements on your stories and posts with the option to take a look at demographic information such as gender, age, location, and active hours.

With Instagram, you can apply key marketing strategies in several creative ways that reflect your brand including influencer marketing, advertisements, giveaways, and others. Marketing on Instagram is great for businesses who want to convert more leads, increase sales, create brand loyalty, and position themselves as influential thought leaders in the market.

Blue checks or blue ticks help you grow your organic presence. This means your brand or company is protected online and possesses a good image among customers.